DNA data could aid microtargeting

DNA data could aid microtargeting

Microtargeting is a marketing strategy that uses consumer data and demographics to identify the interests of specific individuals or very small groups of like-minded individuals to influence their thoughts or actions. For example, how many times have you been discussing a vacation or a type of product, only to find your social media feed full […]

DNA extracted from cigarette butt connects mother to murder of newborn twins

DNA extracted from cigarette butt connects mother to murder of newborn twins

Almost two decades after the murder of infant twin boys – whose bodies were found in trash cans in an Illinois alleyway – the killer, discovered to be the boys’ mother, has been tracked down using DNA evidence found at the scene. Antoinette Briley, 41, of Holland, Michigan has been arrested and charged with two […]

How many dads can you include in a prenatal paternity test?

How many dads can you include in a prenatal paternity test?

Where there are two or more possible fathers of your unborn baby and you’re wondering how many fathers you can include in a prenatal paternity test, AlphaBiolabs’ can help you determine which one is in fact the biological father of your child, with our easy to use prenatal paternity test. Our standard kit includes enough […]

Can you do your own paternity test?

Can you do your own paternity test?

For those keen to know if you can do your own paternity test, the simple answer is, yes, you can, but it will require laboratory analysis to determine an accurate result. Why? Because DNA within samples provided by the possible father and child need to be analysed by trained scientists, using what’s called capillary electrophoresis […]

What is EtPa alcohol testing?

What is EtPa alcohol testing? How accurate is it compared to other alcohol testing methods? We answer these questions in our latest expert guide… Head hair alcohol testing works by looking at two markers of alcohol: ethyl glucuronide (EtG) and a fatty acid ethyl ester (FAEE) called ethyl palmitate (EtPa). The level of alcohol consumed […]

Should you take a DNA Test?

Should you take a DNA Test?

Breakthroughs in DNA testing technology over recent decades have allowed millions of people to investigate their biological connections, discovering family relationships they’d never imagined. Uncovering a fifth cousin from another country, or a distant link to royalty can be a revelatory and rewarding exercise, but for some, the truths uncovered by a DNA test can […]